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Captavia™ Evolves to Meet Regional Economic Development Needs
Added: (Tue Aug 22 2006)
Building on the success of Captavia in the economic development market, Initiative Software introduces Captavia RegionIS. Captavia RegionIS is a functionally rich CRM system that has evolved from Captavia to recognise and support the current and anticipated requirements of regional economic development activities.
Captavia already excels in supporting the effective delivery of business activities such as information provision, marketing, sales, delivery management and performance measurement. Captavia RegionIS expands on these capabilities offering modules specific to the needs of regional economic development bodies supporting the effective delivery of activities such as Business Link IDB (Information, Diagnostic & Brokerage) and the Learning and Skills Council Train to Gain.
Captavia RegionIS provides the capabilities to ensure that clients of economic development bodies receive accurate, timely and focused support delivered by knowledgeable and informed staff, even where those involved span different support organisations. Captavia RegionIS supports reactive activities stimulated by client demand and proportional to the nature of that need, from a quickly satisfied information request through to a full broker-driven needs analysis and associated follow up support, with full traceability within the client record. The system also supports proactive client contact driven by stimulus such as regular account management, “satisfaction with service” surveys, progression of client into key segment and general marketing activities.
“We are delighted to announce the availability of Captavia RegionIS. This is a solution to allow regional business support and skills development organisations to meet the objective of providing streamlined and accessible services for economic growth in their area,” comments Kevin Clark, CEO Initiative Software Ltd. “We have experienced great success in the economic development marketplace over the last 16 years and look forward to continued success within the new regionally-based model.”
About Initiative Software
Initiative Software was founded in 1990 in Glasgow, UK, and focuses on the creation of high performance software products. It has grown to become the market leader in provision of CRM solutions supporting business and skills development activities in the UK and has recently established a presence in the college marketplace with its student funding management software solution, TeQuiosä. Initiative Software is also the developer of the award winning call centre system, synTelate®. This was launched to critical acclaim in 1999 and is now available throughout Europe and the Americas.
Initiative Software has its European headquarters in Glasgow, UK, and North American clients supplied by synTelate, Corp., a wholly owned subsidiary of Initiative Software, headquartered in Concord, New Hampshire.
For further information please visit www.inisoft.co.uk or contact:
Michele Agnew
Initiative Software
Tel: 0141 552 8800
Email: michelea@inisoft.co.uk
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Submitted by:
Michele Agnew