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myplay.com Announces Expanded Web-Based Music Service at Webnoize '99

Added: (Mon Nov 15 1999)

'Add to myplay Locker' Button Now Available for any Web Site

Makes Digital Downloading Easy - Feature Now Live on EMusic.com With New Music From Bush, Phish, Bauhaus and Joe Strummer

LOS ANGELES, Webnoize, Nov. 15 /PRNewswire/ -- To kick off their appearance at Webnoize '99, new online music service myplay.com announces the availability of the "Add to myplay Locker'' button for any Web site that wants to enable direct transfers of MP3 tracks to a customer's myplay locker. The "Add to myplay Locker'' button functions with a single click and eliminates long download times by transferring music files from server to server in seconds. The feature is currently live on EMusic.com with tracks from Bush, Phish, Bauhaus, Joe Strummer and more. It is now available to any Web site -- from the largest digital distributors to smaller independent bands and grassroots music sites -- at http://www.myplay.com/addtolocker/ .

Myplay also announced new "add to locker'' tracks available from artists including country superstar Willie Nelson, progressive rock stalwarts Jethro Tull, former Gin Blossoms members/Atomic Pop artists the Gas Giants, and Canadian rockers Sloan. Myplay members can now select from more than 80 free "add to locker'' selections. Since the launch of the service in October, top locker tracks include "Brackish'' from Artemis Records' Kittie; "Paid,'' from Kid Rock; "Black Mall'' from Dreamworks Records' Chris Rock; and "Momentum,'' from independent artist Aimee Mann.

Myplay is the new Web-based music service that makes it easy for consumers to acquire, store, and manage their MP3 and other digital music files. Myplay is the first online digital music service to provide consumers with a virtual locker that allows them access to their music collections from any computer, anywhere in the world. Like Hotmail and AOL's My Calendar, myplay uses the Internet to free the music lover from the problems of being tied to a single laptop or desktop machine, and from overloading their hard drive with music files.

"We are pleased that EMusic.com, a leader in downloadable music, is using the 'add to locker' feature to simplify the download experience for their customers,'' says myplay Founder and CEO Doug Camplejohn. "With hundreds of thousands of music Web sites making downloads available, webmasters can enhance their sites by adding this easy free feature.''

"The two most common customer complaints about digital downloading are having to wait for the file to download, and trying to find it on their hard drive once it completes,'' adds David Pakman, myplay Founder and Senior V.P. of Business Development. "The myplay 'add to locker' feature solves both problems by letting music fans acquire music around the 'Net with one simple click. And they'll never lose the file, because in seconds it will appear in their locker.''

On www.emusic.com, the "Add to myplay Locker'' button allows music fans to move selected free promotional MP3s from EMusic.com's catalog of 30,000 tracks directly into their myplay locker. Choices from EMusic.com's "Free Tracks'' page include music from leading popular artists such as Bush, Phish, Bauhaus and Joe Strummer. Using the "Add to myplay Locker'' button, tracks are seamlessly deposited from EMusic.com into your myplay locker. If you don't have a locker, you will be given the option to open one.

You can obtain the "Add to myplay Locker'' button for your Web page free at http://www.myplay.com/addtolocker/ . After supplying myplay with your Web page URL, myplay will automatically generate the correct HTML code for you to cut and paste into your Web page.

Your myplay Locker

Upon signing up for the free myplay service at www.myplay.com, you are given a digital storage locker with 250MB of space on the Web (the equivalent of 60-70 CD-quality songs). You can then search for new music on the Internet starting from the Listen.com directory on myplay and simply click and drag a file URL into your locker using the myplay DropBox; or "rip'' music from your own CD collections for storage in your locker. To further serve its members, myplay keeps you up-to-date on your favorite artists by providing links to liner notes and discographies, as well as individualized e-mail updates on free tracks and music news.

Once in your personalized myplay locker, tracks can be organized into playlists and downloaded onto a portable digital player such as the Rio. You can also access the myplay site from any computer to stream tracks from your locker, or listen to one of any number of "public'' playlists on the myplay site. Fans can even share their playlists with friends via e-mail -- the digital version of the ever-popular "mix tape.''

About myplay, inc.

Launched in the fall of 1999, myplay (www.myplay.com) is the Web-based service that simplifies the digital music experience for the consumer. Myplay provides customers with a "virtual locker'' where they can store, share, organize and download their MP3 and other digital music files from anywhere in the world. The Company has received funding from respected venture capital firms IVP and Integral Capital Partners, and investment bank Allen & Company. Based in Redwood City, CA, with an office in New York City, myplay can be contacted by phone at 650-620-6900 or by email at info@myplay.com.

NOTE: EMUSIC is a registered trademark and EMUSIC.COM is a trademark of EMusic.com Inc.


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