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Mediaburst, Pavilion on the Same Mobile Marketing Page
Added: (Wed Jun 20 2007)
Mediaburst, Pavilion on the Same Mobile Marketing Page
Trust, security, best-practice � essential for mobile marketing campaigns
Alderley Edge, 20th June 2007 � Pavilion Communication recently received the Mediaburst-sponsored Big Chip award (http://www.mediaburst.co.uk/news-2007-06-19-2.htm) for the Best Digital Marketing Campaign for its Siemens Lifeworks campaign. The campaign launched the Siemens vision of integrated communications across fixed and mobile voice and data channels.
Just like its subject matter, the campaign spanned traditional and new media, delivering interactive online ads, websites with integrated video and downloadable podcasts, search listings, email and direct mail to engage and involve the target business audiences.
But what about future mobile marketing campaigns?
"We see mobile marketing as a real opportunity to enhance our activity with many of our forward looking clients, such as Siemens and others across entertainment, retail, travel and technology sectors," says Steve Nettlemill, client services director of Pavilion Communication. "Mobile devices provide both an ideal and instant response mechanism and a valuable route to building customer relationships, augmenting other permission-based channels such as email."
Pavilion believes that two key foundations need to be established to realise the full potential of the highly-personalised channel of contact that mobiles represent � acceptance and trust from the audience, including assurances around privacy and costs, and the provision of truly engaging and accessible content, applications and response mechanisms.
Mediaburst is on the same page. "Today, it is simply not enough to select a feature-rich mobile marketing application," says Stuart Brown, Mediaburst's sales director. "It is now essential that all involved in brand promotions become best-practice mobile messaging practitioners themselves, as well as adopters of audited mobile platforms such as Mediaburst's that guarantee network resilience and data security."
About Pavilion Communication
Established in 1986 and independently owned, Pavilion is a integrated service agency based in North West England. Pavilion believes that strong ideas lead to better business results. Its compelling integrated approach enables the agency to deliver effective, creative and cost-efficient campaigns, as well as ensuring consistency across all client communications. Pavilion comprises four groups: a creative team producing distinctive, integrated and campaignable ideas, an in-house media team with expertise in off and online media including search marketing, a technical department delivering high quality web solutions and a full range of bespoke applications, and a dedicated CIM qualified Client Services team with communication and planning skills. More at www.pavilioncommunication.com
About Mediaburst
Mediaburst is an award-winning mobile messaging and interactive telephony company. Created in 2000, the company is today the trusted mobile campaign partner for advertising, marketing and media agencies and the preferred supplier of messaging solutions and aggregation for businesses, developers, and network operators. Mediaburst's interactive platform allows companies to automate communications with their audiences in a reliable, cost effective, and scalable manner. For more information, contact Hugh Paterson on 0845 050 0000, by email hugh.paterson@mediaburst.co.uk, or visit www.mediaburst.co.uk.
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Submitted by:
Hugh Paterson